Behind the scenes

Behind the scenes

September 26, 2018

Our first photoshoot

Today we are taking you behind the scenes of our last photoshoot. This is where the magic happened and our dresses went from pieces of fabrics on a hanger to a beautifully curated lookbook inspiring your next choice of outfit.

On shooting day, we woke up bright and early and headed to the HD Studio in Newcastle. Being a fashion designer isn’t only glitz and glamour and Youma started steaming all the outfits straight away. She always wants things to look perfectand doesn’t mind doing even the smallest task herself. That is what being an entrepreneur is all about!


Youma Leth steaming the Athenes dress in the studio

Youma taking care of every single detail and steaming our Athenes dress


While our designer was busy preparing the dresses, our beautiful model Rosie Robinson was getting ready with the help of Lucy Maria our talented makeup artist. We went for a simple glamourous look for this collection with dewy skin, a neutral smoky eye, a nude glossy lip and bit of bronzer and highlighter. A look our clients can easily replicate at home!


Rosie being prepared for the photoshoot with make-up artist

The beautiful Rosie getting ready with Lucy Maria.


Then began the fun part of the day, the actual shoot!

Rosie wearing gold dress by Youma Leth

Youma helping Rosie who is wearing the Luxembourg dress.


It was so much fun that Youma actually decided to join in and model with Rosie! You may think they are sisters but they are not related! Neither of them is the conventional model height yet both looked glamorous and confident in front of the camera. It shows that you don’t have to be a model size to be beautiful!


Youma Leth and Rosie at photoshoot

Channelling our inner Claudia Schiffer and Kate Moss in the Prague Co-ords.


Behind the lenses was Playboy Magazine photographer ChrisLittlefair who helped us showcase our dresses in series of beautiful pictures that you can see when shopping on our website. Youma and him worked closely to make sure the essence of the Youma Leth’s brand was well captured.


Youma checking the pictures on camera Chris just took

Loving every shot Chris Littlefair took.


There were many changes of outfits that day which meant even more steaming, sometimes in evening gowns!

Youma Leth steaming

The steaming never ends!


It was such a lovely day spent on set, albeit a bit long, and we all slept very well that night! A photo shoot is an essential part of the process of building a brand and is worth the long hours. Thanks to the help of Rosie, Chris and Lucy Maria, Youma was able to translate her vision into a very beautiful lookbook.

We hope you liked that sneak peek behind the scenes and let us know if you want to learn more about the process of designing, creating, running a successful business and woman entrepreneurship!

Don’t forget to follow us on Instagram!


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